A selection of the most viewed stories this week on the Monitor's website. Were seen as being global, fair, insightful, and perhaps a bit too earnest. After DragCon, COVERBOY will be available on shopcoverboy.com. RELATED: Get your pumpkin spice fix with these 29 pumpkin beauty products. This content is imported from twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Get stories that empower and uplift daily. In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. But the relationship goes both ways. Your session to The Christian Nor is it the brands first attempt at breaking down barriers. ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. Wow. you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. James Charles at Gucci's Met Gala after-party on May 6. Companies can also win over younger audiences by making social statements. Barbie ad stars a boy for the first time. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . Got ten of 'em.". "Just fingers. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? contact customer service That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. The aspiring makeup art From everyday glam to eye looks that are packed with color, the social star can do it all. They crossed paths when Rupaul came to the designer's offices for a runway show fitting; what ensued was more than 20 years of friendship that's still going strong today. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. The end of gendered toys? "It just feels like something you want to wear.". Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. I just finished up my glitter testers, too, so Im glad were releasing soon. To say that Charles is talented would be an understatement. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. A screenshot from one of James Charles' YouTube makeup tutorials. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. Because RuPaul wanted this collection to include colors that "work on everybody," he stuck to a timeless eye palette full of neutrals and, of course, a whole lot of shimmer. Willam wears Coverboy Lip Varnish in TruBlu. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. In the company's 55 year history, there has never been a male star in one of their campaigns. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. "You owe it to yourself to take the time to discover and have fun. James Charles Dickinson is CoverGirl magazine first CoverBoy. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. That just means more revenue for them.. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. And the first male face of Covergirl brand. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. Covergirl. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. Promise. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . new eczema treatment 2022 australia . James Charles is no exception," the beauty brand said in a release. CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. So why now? And so are five other '90s tattoo styles. This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. Who owns Gatorade: Coke or Pepsi? "Their main target is to eliminate any and all moral standards. It's fun to play with the trends, but you want to keep going back to the classics. The Duchess of York casts "no judgment" toward her nephew. If you need help purchasing a product directly from Allure, go to our FAQ. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. He couldnt be more excited about the news! James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. James Charles is no exception. CoverBoy! And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. Still, fans have been left waiting with bated breath for creations by RuPaul, the queen who paved the way for them all. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Miss Fame Reveals Why It Was So Meaningful to Launch Miss Fame Beauty at DragCon, Watch Miz Cracker of Drag Race Mesmerizingly Apply Her Full Face of Makeup. The . Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. All the Weird Areas You Can Get Injectables. hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. In another message he added: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. retailers. Your California Privacy Rights. By continuing to browse the site The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. Do whatever makes you happy." CoverGirls Instagram posted a video of Charles speaking about his new role. #COVERGIRLJames! It has to stop. The monochromatic eye look is absolutely gorgeous. "James Charles is no exception. James Charles is no exception. "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. If you were to come up with a punchline to a joke about the Monitor, that would probably be it. It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. CoverGirl is giving gender stereotypes a much-needed makeover. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Meet CoverGirl's first-ever CoverBoy, James Charles. I love being extra pic.twitter.com/7Qu1yu8U2P. Follow TODAY.com writer Scott Stump on Twitter. Tea. The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . Vote for your favorite beauty products now! We are trying out Willam's new line of makeup Coverboy. On top of all other things, our conversation with him led back to one important lesson: Don't forget to have fun with this makeup. CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. James Charles Is CoverGirl's First CoverBoy. The Christian Science Monitor has expired. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. "These are the colors that I wear all the time, and they absolutely work," RuPaul says. Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. All rights reserved. The 10 Best Beauty Looks At The 2023 SAG Awards, Did Elvis Presley Wear Eye Makeup? No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. During New York City DragCon on September 6, Willam announced something wholly unexpected: He's created his own makeup line, and it's just as delightfully confrontational as he is. On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. Willam wears Coverboy Glitter Jelly in Roller Rink. subscription yet. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. The Best White Eyeliners for Brighter and Bigger Eyes. Science Monitor has expired. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. The Mally. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. I've Been Single for 8 Yearsand I Blame My Makeup. Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.". So its not surprising that its male cosmetics at this point.. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. R.I.P. Just wrapped another great @COVERGIRL shoot. Jaleesa M. Jones . The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. now that CoverGirl has announced that James is its first male CoverGirl. A photo of him retaking his senior portraits in his makeup racked up tens of thousands of likes and retweets last month. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. she wrote on Instagram. You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. Were run by a church, but were not only for church members and were not about converting people. retailers. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. subscription. James, who first earned. "You don't have to glob it on," RuPaul agrees. . GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. In response to an online video released earlier this monththat teaches children "some people aren't born boys or girls" Jason Benham urged pastors to speak out against such "nonsense" that seeks to "brainwash" kids. According to Huffington Post, it was only a year ago that Charles started his Instagram page. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! The model also addressed men profiting off her body. coverboy makeup name change. Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. Their prices range from $10 to $18. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". 2023 BDG Media, Inc. All rights reserved. The transformation will take your breath away. Willam shot to fame after appearing on Season 4 of RuPaul's Drag Race in 2012, and has been a staple figure in the Drag community ever since. Gem is . See more ideas about james charles, covergirl, makeup. For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. Makeup artist James Charles is making history. Does Coverboy cover boy? "Fingers work great. IE 11 is not supported. "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" Honored to have the pleasure to announce the very first COVERBOY, James Charles! she wrote on Instagram.