Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Production Practicum Abroad. Youth and Communication Technology. (4 Hours), COMM6501. Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. Sports communication is an emerging area within communication studies and journalism programs. New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. Introduces how organizations use the latest technologies for enhancing consumer engagement. COMM1255. Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery. Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Focuses on theories of and approaches to the study of intercultural communication. (4 Hours). (4 Hours). Focuses on ethical principles, issues, and dilemmas in communication. Studies methods that may range from close textual analysis to deconstruction to theories of performance. (4 Hours). Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. Expects students to produce a major paper suitable for publication. COMM3307. Social Movement Communication. . Organized around a collection of selected readings and real-world games and discussions. Learn how to manage the integrity of a brand across all marketing activities and communication channels. Principles of Organizational Communication. D'Amore-McKim's Mary Steffel on TedX: How I overcame decision paralysis Opens in Modal, Center for Health Policy & Healthcare Research, Northeastern joins forces with Suffolk Construction to build the future of data, Steffel named a Poets&Quants for Undergraduates top 50 professor, When it comes to social media, consumers trust each other, not big brands, Bart named a Poets&Quants for Undergraduates top 40 professor. Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence. Northeastern University hiring Marketing Project Manager in Boston Seeks to teach students to be more astute receivers and producers of persuasive messages by learning how to dissect them. Creating Customer Value through Artificial Intelligence. Marketing research helps businesses know their customers and aids in business decision making. Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. (4 Hours). Her prior work in diversity, equity and . Research in Communication Studies. Boston, MA 02115 Communication and Privacy. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. Communication and Inclusion. COMM2131. Attribute(s): NUpath Capstone Experience, COMM4625. Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. Communication Studies | Communication Studies at Northeastern College of Arts, Media and Design (CAMD) | Northeastern University Marketing and Selling Innovation. As a capstone course, the course also provides a transition for students from the role of receptive learners to independent researchers who can identify, answer, and defend research questions at the intersection of rhetorical theory and its neighbors (theories of argumentation, humor, style, politeness, courtship, and the like). Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. Marketing and Communications Manager. Dedicated to teaching students to write scholarly arguments in the discipline of public advocacy and rhetoric and to translate that work for a general audience. Studies the importance of customer insights to business success. Average salary for Northeastern University Assistant Director Of Marketing And Communications in Auburn, NH: [salary]. This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. First, they had to sign up for a presale list with Ticketmaster a week prior. MKTG2301. (4 Hours). Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. Emphasis is on practical development of skills and evaluation of talent and potential. (4 Hours). Offers analytic insight on methods people use to communicate different types of social action through body language. Investigates the role of the producer in the production of content for traditional and new media venues. (4 Hours). Introduces students to frameworks that help explain current issues in electronic marketing. (3 Hours). 360 Huntington Ave. Finally, seeks to better prepare students for their co-op experiences or future work opportunities by reviewing professional writing skills and principles for effective video-interviewing practices. Communication Studies at Northeastern Complete this integrative course: Advertising and Brand Promotion Complete one of the following capstone courses: Strategy in Action Strategic Communication Capstone Consultation Skills Business Administration Requirements Financial Accounting and Reporting Business Statistics Introduction to Marketing Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. Beyond Television. MKTG4510. Offers students an opportunity to develop and implement a concept test. (4 Hours), COMM6631. A marketing plan project is used to enable students to apply their understanding about the marketing process. Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. (4 Hours). Go Far NSU is where success begins. (3 Hours). Attribute(s): NUpath Capstone Experience, NUpath Interpreting Culture, COMM4605. Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? Reviews contemporary issues and concerns. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. COMM3750. Northeastern University. Diversity & Inclusion. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. Media Relations Victor Balta balta@uw.edu 206-543-2580. Attribute(s): NUpath Difference/Diversity, NUpath Writing Intensive, COMM3306. International Communication Abroad. Elements of Debate. Advertising and Brand Promotion. (4 Hours). Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. (4 Hours). By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. Explores business-to-business and business-to-customer strategies. Analyzes how communication technologies (and the content they deliver) positively and negatively affect the social, emotional, and cognitive development of young people and how these changes are influenced by the particular family, school, community, and institutional contexts in which children grow up. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. (4 Hours). Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. Offers students the opportunity to participate in the process of conflict assessment and to explore various negotiation strategies as well as discuss the role of forgiveness in conflict situations. Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. - Center for the Arts. Offers students an opportunity to hone their skills in all aspects of the production process by incorporating the knowledge they have acquired from previous production coursesfrom the preproduction process of intensive research and development of story ideas and scriptwriting; producing; to the technical aspects of filming, lighting, green screen, sound recording, digital editing, and graphics. Introduces students to the landscape of mobile communication technologies. 12,000 s/f Marketing and Communications Department open work space on 5 th floor at Northeastern Crossing. Digital Marketing. Explores communicative and cultural practice from a wide variety of theoretical perspectives. Examines the impact of technology on the marketing of goods and services. The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. MKTG6223. Offers an in-depth look at how persuasive health campaigns are designed and executed. Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy, and considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. Incorporating the case method, research into the latest communication trends, interactive learning formats, and experiential learning opportunities, this program addresses complex communication challengesproviding students with a distinct advantage in today's competitive marketplace. (4 Hours). Addresses the interdependent links between sports and communication. (4 Hours). Explores the complex interplay between law (the First Amendment) and ethics (personal and professional responsibilities). (4 Hours). Northeastern University - A University Like No Other Offers students an opportunity to develop their own media products to put their learning into real-world context. Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. Communication Ethics. (4 Hours). (4 Hours). Through a series of discussions, screenings, homework writing assignments, and in-class writing workshops, offers students an opportunity to gain the skills to produce commercially viable content. (4 Hours). Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. Marketing Research. (4 Hours). Opens New Window Covers professional codes as well as personal, interpersonal, small group, organizational, and societal factors affecting ethical mediated communication. (4 Hours). Black Twitter stands as a point of entry for this course as we address questions about culture and communication, applying what we learn to better understand the dynamics of race, media, and power in the internet age. The DRS was developed by the Northeastern University Library as a tool for University faculty and staff to protect the valuable information and data that has been created as part of the University's research . Theories of Conflict and Negotiation. Analyzes the ways that visual materials impact our daily lives using readings, examples, and discussion. Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. (3 Hours). Examines the communication strategies (including rhetorical messaging, public advocacy, grassroots organizing, fund-raising, and media outreach) of historical and contemporary social movement and activist organizations. Online Communities. Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. 310 Renaissance Park, Great Speakers and Speeches. (3 Hours). Also examines contemporary issues in marketing that can affect organizational success. COMM2300. Studies one of the key techniques of the fascist movements of the 20th century, rhetoric, in all of its facets: from propaganda leaflets, organized rallies, and prepared speeches, to objects of visual and multimodal rhetoric. COMM3445 and JRNL3425 are cross-listed. Offers students an opportunity to practice real interviewing both as an interviewee and an interviewer. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. COMM2725. Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. COMM3308. (4 Hours). Faculty & Staff Directory - Northeastern University College of Engineering MKTG6226. MKTG3301. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. Rhetorical Approaches to Public Memory. TTY 617.373.3768 Communications, Public Relations & Broadcasting (MBB) 2672 2672: Becca Mitchell . Attribute(s): NUpath Societies/Institutions, COMM1210. Explores historical, technical, and theoretical aspects of special effects. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. Since talk is a locus of sociality and a site for examining language in use, offers students an opportunity to learn how to make discoveries about the orderliness of social life. Integrates students experiences in cooperative education with classroom concepts and theories. (3 Hours). The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. Sound Production for Digital Media. Free Speech in Cyberspace. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6214. COMM3655. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century.