9 Expert Tips to Improve Email Marketing Performance, Animated GIFs in Email: Examples & How Tos [Guide], The Ultimate Email Checklist: 29 Things to Check Before You Send, Contact 675 Massachusetts Ave., 10th Floor Cambridge, MA 02139 +1 (866) 787-7030 hello@litmus.com. 2. In addition, users who are visually impaired may have difficulty reading or reviewing content on a GIF before the animation changes. When you attach a file to a message, you can now choose from a short list of attachments that you've recently worked with or that might be relevant to your conversation. Content flashing rates between 2 Hz and 55 Hz can harm users with photosensitive epilepsy. Animated GIFs are becoming the de facto way to add humor and levity to an email. In the next versions, the email client began using Microsoft Word that cannot read the elements of HTML. You can enable animated GIFs in Outlook by doing one of the following: In Outlook for Office 365 before version 2008, select File > Options > Advanced. If these emails contain any word expressing surprise or strong emotion (like Congratulations, Happy Birthday, etc.) Whether you prefer a hard G or like to rhyme GIF with a certain brand of peanut butter, lets look at why GIFs are so useful in emails. Due to wide support across browsers and email clients, GIFs have been a popular image format since the early days of the internet. At the top of the page, selectSettings>View all Outlook settings>Mail>Compose and reply. I rarely write reviews, but I feel I must break the rule this time. Here are some best practices to keep in mind when using animated GIFs in email. All while bringing buckets of brand personality to your emails. Outlook also supports multiple gif add-ins for email client. You can select it to quickly create a meeting request from the message. Taking the time to test will go a long wayand help you truly deliver a memorable (and valuable) subscriber experience. A lot has changed since the 1990s. About six months ago, Microsoft introduced a new feature in Outlook.com called "Joyful Animations". You see this as soon as the email lands and you read it or if you hover over the word. Keeping things simple is key. We recommend ImageOptim, which is free to download, or EZgif, a free online GIF optimizing tool, to get your file size down to its optimum weight. To learn more about attaching files, see Attach files in Outlook on the web. Linus electric bike is just hinted at in the shadows in this email. Gmail makes it easy to insert a GIF directly into the body of an email. Since you dont have control over your server speed, your subscribers connection, or your subscribers data plan, it becomes extremely important to make sure that your animated GIFs are small enough to ensure that your audience can view it no matter where theyre opening your email. Aside from thinking about how to email a GIF in Outlook, senders should also make sure that recipients will be interested in taking additional steps to view the animation if they are using recent versions of Outlook. UnderText predictions, clear theSuggest words or phrases as I typecheck box. Congratulations! Open the Outlook Message tab. Select Save. If Outlook 2007-2019 is a top client with your subscriber base, take the time to ensure your fallback is working as planned. If you have Outlook for Office 365, version 2008 or higher, use Windows 10 to enable animated GIFs. Be sure to take note of the same compression tips and tricks we share next since APNGs also like to pile on the kilobytes (KB). Easing goes hand in hand with tweening. For more choices, point to Outline, Shadow, Reflection, or Glow, and then click the effect that you want to add. However, the styles can be overrided by adding the following rule: The text was updated successfully, but these errors were encountered: Hey, the issue is still happening with that